Cookie
Policy

Last updated: August 27, 2026

This Cookie Policy explains how VALKYRIE MARKETING SRL, trading as Bonechoir, uses cookies and similar technologies on www.bonechoir.com.

This Policy should be read together with our Privacy Policy, which explains more broadly how we collect, use, share, store, and protect personal data.

1. WHO WE ARE

Bonechoir is operated by:

For questions concerning cookies, tracking technologies, or your privacy preferences, contact:

hello@bonechoir.com

2. WHAT ARE COOKIES?

Cookies are small text files that are stored on or accessed from your computer, smartphone, tablet, or other device when you visit a website.

Cookies can help websites:

• remember your preferences;
• keep items in your shopping cart;
• keep you signed in;
• maintain security;
• understand how visitors use the Website;
• measure Website performance;
• measure advertising effectiveness; and
• provide relevant content or advertising.

Some cookies are stored only for the duration of your browsing session, while others may remain on your device for a longer period.

3. SIMILAR TECHNOLOGIES

In addition to traditional cookies, Bonechoir and our service providers may use similar technologies, including:

• pixels;
• tracking tags;
• web beacons;
• local storage;
• software development tools;
• device identifiers;
• server-side event technologies;
• APIs; and
• similar technologies used to recognize devices or understand Website activity.

For simplicity, when this Cookie Policy refers to "cookies", this generally includes cookies and comparable tracking technologies unless stated otherwise.

4. FIRST-PARTY AND THIRD-PARTY COOKIES

First-party cookies

First-party cookies are associated with the domain you are visiting, in this case www.bonechoir.com.

These may be used for purposes such as:

• cart functionality;
• checkout;
• customer accounts;
• security;
• preferences; and
• Website operation.

Third-party cookies and technologies

Third-party cookies or similar technologies may be provided by companies whose services are integrated into our Website.

These may include providers involved in:

• ecommerce infrastructure;
• analytics;
• advertising;
• payments;
• fraud prevention;
• social media;
• customer communications; and
• other Website services.

Depending on the tools active on Bonechoir, these providers may include companies such as:

• Shopify;
• Google;
• Meta Platforms;
• payment providers; and
• other service providers integrated into the Website.

5. CATEGORIES OF COOKIES WE USE

We may use the following categories of cookies and similar technologies.

6. STRICTLY NECESSARY COOKIES

Strictly necessary cookies are required for the Website to operate properly.

These may be used for purposes such as:

• maintaining shopping-cart contents;
• operating checkout;
• processing customer sessions;
• maintaining security;
• preventing fraud;
• managing authentication;
• remembering privacy choices;
• enabling essential Website functions;
• balancing Website traffic; and
• protecting against malicious activity.

Because these technologies are necessary to provide the Website or services specifically requested by you, they generally cannot be disabled through our cookie-consent tool.

You may be able to block them through your browser settings, but doing so may prevent parts of the Website from functioning correctly.

7. PREFERENCE AND FUNCTIONAL COOKIES

Preference or functional cookies help the Website remember choices you make.

These may include:

• selected country;
• selected currency;
• language;
• region;
• display preferences;
• customer-account preferences; and
• other convenience settings.

These technologies help provide a more personalized and consistent browsing experience.

Where required by applicable law, non-essential preference cookies will only be used after obtaining your consent.

8. ANALYTICS COOKIES

Analytics cookies and similar technologies help us understand how visitors interact with Bonechoir.

They may be used to measure:

• number of visitors;
• Website sessions;
• pages viewed;
• products viewed;
• traffic sources;
• time spent on pages;
• navigation behavior;
• shopping activity;
• checkout behavior;
• Website errors;
• conversion rates; and
• overall Website performance.

We use this information to improve:

• Website usability;
• product presentation;
• navigation;
• merchandising;
• advertising;
• collection pages;
• product pages; and
• the overall Bonechoir customer experience.

Analytics services may include technologies provided by Google, Shopify, or other analytics providers.

Where consent is legally required, these technologies will not be activated for analytics purposes until you have provided the appropriate consent.

9. ADVERTISING AND MARKETING COOKIES

Advertising cookies, pixels, and similar technologies may be used to understand the effectiveness of our advertising and, where permitted, to show more relevant advertisements.

These technologies may help us:

• measure advertising conversions;
• understand whether an advertisement resulted in a purchase;
• attribute purchases to marketing campaigns;
• create advertising audiences;
• conduct remarketing;
• limit repetitive advertisements;
• understand which products interest visitors;
• optimize advertising campaigns; and
• improve marketing effectiveness.

Depending on the services configured on the Website, these technologies may include services provided by:

• Meta Platforms;
• Facebook;
• Instagram;
• Google;
• Shopify; and
• other advertising platforms.

Where required by law, advertising and marketing technologies will only be activated after you provide consent.

10. META PIXEL AND CONVERSIONS API

Bonechoir may use advertising technologies provided by Meta Platforms, including technologies associated with Facebook and Instagram.

These may include:

• Meta Pixel;
• Meta Conversions API;
• advertising measurement;
• audience creation;
• campaign attribution; and
• remarketing technologies.

Depending on your consent settings and the configuration of our Website, information processed through Meta technologies may include:

• browser information;
• device information;
• IP address;
• advertising identifiers;
• pages viewed;
• products viewed;
• products added to cart;
• checkout events;
• purchases;
• order value;
• currency;
• advertisement interactions; and
• pseudonymous identifiers.

The Meta Conversions API may transmit certain events from our ecommerce systems or servers rather than directly from your browser.

Where consent is required under applicable law, we configure advertising processing to respect the relevant consent choice.

Meta may process certain information independently according to its own privacy policies.

11. GOOGLE ANALYTICS AND GOOGLE ADVERTISING

Bonechoir may use services provided by Google, including analytics and advertising technologies.

These may include:

• Google Analytics;
• Google Ads conversion measurement;
• Google advertising technologies; and
• Google Consent Mode.

Depending on the configuration of these services and your consent choices, Google technologies may process information such as:

• device information;
• browser information;
• IP-related information;
• pages visited;
• session information;
• referral source;
• ecommerce events;
• products viewed;
• cart events;
• checkout events;
• purchase events; and
• advertising interactions.

Where applicable, Bonechoir may use Google Consent Mode to communicate your consent preferences to Google technologies.

Where required by law, information will not be used for personalized advertising without valid consent.

12. SHOPIFY COOKIES AND TECHNOLOGIES

Our Website is hosted on Shopify.

Shopify provides the ecommerce infrastructure supporting functions such as:

• storefront operation;
• shopping cart;
• checkout;
• customer accounts;
• security;
• fraud prevention;
• analytics;
• payment functionality;
• customer privacy choices; and
• ecommerce services.

Shopify may use cookies and similar technologies necessary to provide these services.

Certain Shopify technologies may also support:

• analytics;
• personalization;
• advertising;
• attribution; and
• enhanced ecommerce services,

depending on the configuration of the store and your consent choices.

Where applicable, Bonechoir uses Shopify's Customer Privacy functionality to record and communicate customer privacy choices.

13. SHOPIFY NETWORK INTELLIGENCE

Bonechoir may use Shopify services that include Shopify Network Intelligence or related enhanced services.

Depending on the configuration of the store, Shopify may use information from interactions with Bonechoir together with information from interactions with other Shopify merchants to provide enhanced services such as:

• fraud prevention;
• analytics;
• personalization;
• advertising-related services; and
• improved Shopify functionality.

Where applicable law requires consent for non-essential processing, your consent choices communicated through the Website's privacy tools will be respected for those purposes.

Additional information about Shopify's processing practices and privacy rights is available through Shopify's own privacy resources.

14. COOKIE CONSENT

For visitors in jurisdictions where consent is required, including generally visitors in the European Economic Area and United Kingdom, we request consent before using non-essential cookies and similar technologies.

When the cookie banner is displayed, you may be offered options such as:

Accept All

This allows the categories of non-essential technologies described in the consent interface.

Reject Non-Essential

This prevents non-essential analytics, advertising, and other optional technologies from being activated where technically applicable.

Manage Preferences

This allows you to choose which optional categories you wish to permit.

Strictly necessary technologies remain active because they are required for essential Website functionality.

15. WITHDRAWING OR CHANGING YOUR CONSENT

You may change or withdraw your consent at any time.

You can do so by selecting:

Cookie Preferences

or

Manage Cookies

from the footer of www.bonechoir.com.

Changing your preference does not affect the lawfulness of processing that occurred before you withdrew consent.

Where technically possible and required by law, withdrawing consent will prevent future use of non-essential technologies associated with the withdrawn category.

Some previously collected information may continue to be retained where there is another lawful basis or legal requirement to retain it.

16. COOKIE PREFERENCES AND SHOPIFY

Bonechoir may use Shopify's Customer Privacy tools to manage cookie consent.

When correctly configured, these tools can communicate your preferences to supported Shopify technologies and pixels.

If Bonechoir uses third-party pixels, apps, custom scripts, or technologies that are not automatically controlled by Shopify's native consent system, we aim to configure those technologies to respect your privacy choice through:

• Shopify's Customer Privacy API;
• integrated consent-management functionality;
• platform-specific consent controls; or
• other appropriate technical mechanisms.

17. GOOGLE CONSENT MODE

Where Google technologies are used, Bonechoir may use Google Consent Mode to communicate the status of your privacy preferences to Google.

Depending on your choices, this may control whether data can be used for purposes such as:

• analytics storage;
• advertising storage;
• personalized advertising;
• advertising user data; and
• conversion measurement.

The specific behavior of Google services may depend on Google's technology and the configuration implemented on the Website.

18. COOKIE DURATION

Cookies may be either:

Session cookies

These normally expire when you close your browser or shortly afterward.

Persistent cookies

These remain on your device for a defined period or until you remove them.

The exact duration depends on:

• the purpose of the cookie;
• the service provider;
• our store configuration; and
• the technology being used.

Because Shopify, advertising providers, analytics services, and installed apps may periodically update their technologies, individual cookie names and durations may change.

The live cookie-preference interface available on the Website should be consulted for current information where such details are provided.

19. CURRENT COOKIE LIST

The exact cookies and similar technologies active on www.bonechoir.com may change as:

• Shopify updates its services;
• Bonechoir adds or removes ecommerce functionality;
• analytics tools are updated;
• advertising integrations are changed;
• third-party apps are installed or removed; or
• technology providers modify their services.

For this reason, rather than relying solely on a static list in this Policy, we may provide current cookie information through our Website's consent-management or cookie-preference interface.

Where available, this interface may display details including:

• cookie or technology name;
• provider;
• purpose;
• category; and
• duration.

20. BROWSER CONTROLS

Most web browsers allow you to control cookies through browser settings.

Depending on your browser, you may be able to:

• view stored cookies;
• delete cookies;
• block all cookies;
• block third-party cookies;
• block cookies from specific websites; or
• configure cookie preferences.

Please note that blocking strictly necessary cookies may cause parts of Bonechoir to stop working correctly.

For example, you may experience problems with:

• shopping-cart functionality;
• checkout;
• login;
• account features;
• language or currency settings; and
• other essential Website functions.

Browser settings operate independently from Bonechoir's Website consent controls.

21. DEVICE AND PLATFORM SETTINGS

Your device, operating system, browser, advertising platform, or social-media account may provide additional privacy controls.

These may include controls relating to:

• personalized advertising;
• advertising identifiers;
• tracking protection;
• location data;
• third-party cookies; and
• account-based advertising preferences.

Those controls are operated by the relevant provider and may work independently from the privacy settings available on Bonechoir.

22. GLOBAL PRIVACY CONTROL

Some browsers and browser extensions support privacy signals such as Global Privacy Control ("GPC").

Where applicable law requires us or our technology providers to recognize a valid GPC or similar legally recognized privacy preference signal, we will seek to honor that signal as required.

Shopify may also process supported privacy signals through its customer-privacy systems.

23. EMAIL TRACKING

Marketing emails sent by Bonechoir may contain technologies that help us understand whether an email has been:

• delivered;
• opened;
• clicked; or
• associated with a purchase.

Where required by law, we use such technologies only where an appropriate legal basis exists.

You may unsubscribe from marketing communications at any time using the unsubscribe link contained in the email.

Unsubscribing from marketing does not prevent Bonechoir from sending necessary transactional communications regarding orders, payments, shipping, returns, or customer-service matters.

24. SOCIAL MEDIA TECHNOLOGIES

Bonechoir may link to or integrate with social-media platforms including:

• Instagram;
• Facebook;
• TikTok;
• Pinterest; and
• other social networks.

These platforms may use cookies or similar technologies when you interact with their services.

Where social-media technologies are embedded directly into Bonechoir and are not strictly necessary, they will be subject to applicable consent requirements.

If you visit an external social-media platform, that platform's own privacy and cookie policies apply.

25. PAYMENT SERVICES

Payment services used during checkout may use cookies or similar technologies for purposes such as:

• security;
• fraud prevention;
• authentication;
• payment processing; and
• regulatory compliance.

Some such technologies may be strictly necessary for completing a requested transaction.

Payment providers may process information independently under their own privacy and cookie policies.

26. SECURITY AND FRAUD-PREVENTION TECHNOLOGIES

Bonechoir, Shopify, payment providers, and other service providers may use cookies and related technologies to:

• identify suspicious behavior;
• prevent fraud;
• secure checkout;
• protect accounts;
• detect automated attacks;
• prevent unauthorized transactions; and
• maintain Website security.

Where such technologies are strictly necessary for security or fraud prevention, they may operate without optional cookie consent where permitted by law.

27. LEGAL BASIS FOR USING COOKIES

Where the GDPR or similar legislation applies, our legal basis depends on the purpose of the relevant technology.

Strictly necessary cookies

These are generally used where necessary to:

• provide a service you request;
• operate the Website;
• perform a contract;
• maintain security; or
• pursue legitimate interests in operating a secure ecommerce service,

as permitted by applicable law.

Non-essential cookies

For cookies or similar technologies used for purposes such as:

• analytics;
• behavioral advertising;
• remarketing;
• personalization; or
• other optional tracking,

we rely on consent where required by applicable law.

28. PERSONAL DATA COLLECTED THROUGH COOKIES

Some cookies and similar technologies may involve processing personal data.

Depending on the technology, this may include:

• IP address;
• device identifiers;
• browser information;
• cookie identifiers;
• approximate location;
• Website interactions;
• products viewed;
• cart activity;
• purchases;
• referral sources;
• advertising interactions; and
• other online identifiers.

For further information about how we process personal data, including:

• legal bases;
• recipients;
• international transfers;
• retention;
• security; and
• your privacy rights,

please review our Privacy Policy.

29. INTERNATIONAL DATA TRANSFERS

Some providers of cookies, analytics technologies, advertising technologies, and ecommerce services operate internationally.

Information collected through these technologies may therefore be processed in countries outside Romania or outside the European Economic Area.

Where the GDPR applies, international transfers are handled using appropriate legal safeguards as described in our Privacy Policy.

These safeguards may include:

• adequacy decisions;
• Standard Contractual Clauses;
• Binding Corporate Rules; or
• other legally recognized transfer mechanisms.

30. YOUR PRIVACY RIGHTS

Where applicable privacy law gives you rights relating to personal data collected through cookies or tracking technologies, those rights may include:

• access;
• correction;
• deletion;
• restriction;
• objection;
• portability;
• withdrawal of consent; and
• certain rights relating to advertising or data sharing.

For details about these rights and how to exercise them, please review our Privacy Policy or contact:

hello@bonechoir.com

31. CHILDREN

Bonechoir is not designed primarily for children under the age of 16.

We do not intentionally use advertising cookies to knowingly profile children.

If you believe that information relating to a child has been collected improperly, contact:

hello@bonechoir.com

32. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time.

Changes may reflect:

• new technologies;
• new Website functionality;
• changes to Shopify;
• new advertising platforms;
• new analytics providers;
• installed or removed applications;
• changes in privacy law; or
• changes to our data-processing practices.

The current version will be published on www.bonechoir.com and will show the date on which it was last updated.

Where required by law, we may request renewed consent if our use of non-essential cookies changes materially.

33. CONTACT

If you have questions concerning this Cookie Policy, your consent choices, or tracking technologies used by Bonechoir, contact: